Built to Solve a Growing Demand

GrayRock Ready Mix was founded to solve a growing problem in Eastern North Carolina: contractors need a ready mix supplier that can deliver capacity, consistency, and accountability at the speed of development. Built by proven concrete executives and led by military veterans, GrayRock combines industry experience with disciplined execution to serve residential, commercial, and federal projects without delays or compromise.

Why Choose Us

• Mission: To provide a consistent, high-capacity concrete supply while maintaining federal readiness, discipline, and technology.
• Vision: To become the most reliable ready mix partner, renowned for long-term regional growth, federal contracting power, and disciplined execution.
• Our Commitment: We offer confidence in addition to concrete. Every task, every timetable, and every collaboration are approached as if they were missions.

Meet Chris

Lieutenant Colonel Chris Pfeffer retired from the United States Marine Corps in April 2022 after more than 20 years of distinguished service. A graduate of Campbell University with a Bachelor’s Degree in Criminal Justice, he also earned a Master’s Degree in Military Studies from Marine Corps University. Throughout his military career, Chris held numerous leadership positions, including assignments with Marine Forces Special Operations Command (MARSOC), and completed multiple combat deployments to Iraq and Afghanistan.

During his time with MARSOC, Chris commanded a 127-member Marine Special Operations Company and led operations in Iraq during the campaign to liberate Mosul from ISIS. He later served in senior operational leadership positions at MARSOC Headquarters, overseeing specialized programs, personnel and complex military operations. His career reflects extensive experience in leadership, logistics, strategic planning and operational management.

Following his military retirement, Chris transitioned into the private sector, joining Meritech as a Territory Manager in September 2022. He quickly became one of the company's top sales performers and was promoted to Regional Sales Manager in October 2024, overseeing East Coast operations. He brings decades of leadership experience, operational discipline and business development expertise to GrayRock Ready Mix.

Meet Adam

Adam Baldwin is the Founder and CEO of GrayRock Ready Mix, bringing a strong background in military leadership, entrepreneurship and concrete production. A Michigan native, Adam began learning the concrete industry as a teenager while working at his uncle’s plant. He later served 11 years in the United States Marine Corps as a Marine Special Operations Raider, completing multiple combat deployments to Iraq, Afghanistan and Africa. Following his military service, he continued working overseas as a security operator for the U.S. State Department.

After transitioning into the private sector, Adam founded several successful businesses, including TreeCraft LLC, which became one of Eastern North Carolina’s leading tree service companies. Under his leadership, TreeCraft achieved seven-figure revenue growth, earned two nationally recognized Quality Business Awards and was successfully sold in April 2025.

Returning to his roots in concrete production, Adam gained additional hands-on experience as a plant manager and driver for a national ready-mix company. Today, he combines that industry knowledge with proven business leadership to guide GrayRock Ready Mix. Alongside a team of experienced concrete professionals, Adam is focused on building a company known for quality, dependable service and strong customer relationships.

Meet Gene

Gene Williams brings decades of leadership, operational experience and strong local industry relationships to GrayRock Ready Mix. A U.S. Army veteran and former 82nd Airborne Division Paratrooper, Gene developed the discipline, accountability and teamwork that have guided his career. Following his military service, he spent 12 years with Quinn Wholesale Food Distribution, rising to Quality Control Manager and helping oversee an operation of more than 500 employees, including 120 CDL drivers. He later served as Area Manager for Quality Beverage in Wilmington, NC.

After relocating to Jacksonville, Gene entered the concrete industry with DPD Team Concrete, starting as a driver before earning a promotion to Plant Manager. He spent 10 years overseeing daily plant operations, concrete production, quality control, safety and scheduling. During that time, he developed lasting relationships with local contractors, suppliers and drivers while building a reputation for dependable service and strong leadership.

Although Gene initially retired from plant management, he chose to return to the industry after recognizing the vision and values behind GrayRock Ready Mix. Today, he brings his extensive operational knowledge, industry relationships and commitment to quality to the GrayRock team, helping support daily operations and deliver reliable service to customers throughout Eastern North Carolina.